01 / WORK
Full campaign production from strategy through creative, copy, and performance.
Rasa
Coffee Alternative: #1 in Functional Adaptogens and Quality
Copy and strategy foundation for Rasa's Hydration Variety Pack, the brand's entry into a competitive new category.
Full-funnel launch across landing page variants, email sequences, and product page copy. Built to drive trial and conversion from day one and position Rasa against established players in the category.
Lumisque, CO2Lift
Medical-grade carboxytherapy skincare brand
Multi-channel Valentine's Day campaign driving bundle sales for clinically proven carboxytherapy brand CO2Lift.
Full campaign buildout across email, SMS, web, and paid social for CO2Lift's 20-day V-Day bundle promotion. Wrote the five-part email sequence, SMS flow, homepage slider, and Meta ad copy spanning the brand's skincare and intimate wellness lines. Positioned the moment as a category-relevant push for a wellness brand where intimacy and self-care meet clinical credibility.
Quadrostyle
DTC Leader in Decorative Tile and Surface Design
End-to-end seasonal campaign owned across creative, copy, and execution for a DTC leader in decorative tile and surface design.
Full campaign buildout for Quadrostyle's spring ecommerce moment across email, website, and campaign assets. Owned creative direction, design, and copy from concept through launch, delivering a cohesive seasonal push for a brand operating in a visual-first category.
Rasa
Coffee Alternative: #1 in Functional Adaptogens and Quality
New customer acquisition campaign through strategic brand collaboration for a leading functional coffee alternative.
Summer-long campaign to launch Rasa Instant with the theme "take it anywhere." Featured Cafe Rasa Instant and Classic Rasa across a multi-channel rollout led by email, brand collaborations, and user-generated content.
07 / Signal