02 / WORK

Brand Strategy

Building brand systems that scale with growth.

Fanor

Veteran-Owned Construction: Federal, Commercial, and Residential

Federal Contractor Brand System

Brand identity and digital presence built to position a veteran-owned contractor for federal RFP execution.

End-to-end brand build for a veteran-owned construction firm operating across federal, commercial, and residential work. Defined messaging, positioning, visual identity, and digital experience to establish a credible market presence in a trust-driven category and support future RFP pursuits.

B2BConstructionBrand StrategyDigital Solutions

Daybrook Fisheries

Processes 45% of U.S. Gulf Menhaden. Owned by Oceana Group.

Legacy Fishery Brand System

Visual identity refresh built to support partnership and investor outreach for a major U.S. fisheries operator.

Visual system for a Daybrook Fisheries brochure used in partnership and investor conversations. Defined a refreshed visual direction that honored the company's operational legacy (45% of U.S. Gulf Menhaden, owned by Oceana Group) while presenting the brand as positioned for growth.

B2BIndustrialBrand Strategy

Plantkos

Clinically Proven, Pharmacist-Developed Skincare

Brand Communications

Lifecycle email system built end to end across acquisition and retention for a clinically proven skincare relaunch.

Strategy and copy across lifecycle email, evergreen social ad copy, and website messaging. Ongoing promotional campaign work spanning seasonal moments, product launches, and audience activation.

B2CSkincareCampaign ProductionCopywriting

← Campaign Production Revenue Flow →

Brand Strategy

Federal Contractor Brand System

Legacy Fishery Brand System

Brand Communications

Go Bold.Stay Elegant.